Introduction

As a symbol of our evolving identity and commitment to innovation, we’re thrilled to introduce our new logo and brand. A logo isn’t just a mark; it represents our ethos, mission, and the values we stand by.

TEC Unveils a Bold New Logo and Brand Identity, Embarking on a Future-Focused Journey

Today, we can proudly announce the launch of our new logo and brand identity, marking a significant milestone in the company’s evolution. This modernisation of the TEC identity reflects TEC’s commitment to innovation and our vision for the future, while incorporating the heritage that has shaped our journey from 1935 to date.

The new TEC logo represents a complete modernisation of the company’s identity. It embodies our commitment to transformation and innovation.

Key Elements of the New Logo
• Simplified Brand Name: The move from “TEC Industrial” to “TEC” signifies a broader focus, aligning with the company’s expanding capabilities and global reach.

• Innovative Design: The logo features an abstract icon, suggestive of a rotating hose assembly, representing continuous improvement and fluid transfer. Highlighting TEC’s dynamic approach to business, always moving, always advancing.

• Bold Colour Palette: The use of red and black in the logo symbolises the company’s strength, passion, and resilience.

• Custom Typography: An abstract font, specifically designed for TEC, reflects the uniqueness of the brand and its forward-thinking ethos.

Quote

“Our new logo is not just a change in design, it’s a reflection of our growth and future ambitions,” Simon Van Lonkhuyzen (Managing Director)

Reasons For the Update

Change is constant, and for TEC, it’s a step forward. Our decision to modernise the logo is rooted in the evolution of our brand. Moving away from ‘TEC Industrial’, we embrace ‘TEC’ to signify our broadened offerings and capabilities. This change mirrors our expanding expertise and the dynamic nature of our industry.

What This Means For Our Customers:

The unveiling of TEC’s new brand identity and logo represents a clear direction and the value TEC offers to its customers. Here’s what this means:

Commitment to Innovation and Quality: The new brand identity underscores TEC’s dedication to innovation. For customers, this translates to access to state-of-the-art products and services. TEC’s focus on continuous improvement means customers can expect cutting-edge solutions in fluid transfer technology.

Services: Customers will benefit from a wider range of products and solutions, tailored to meet diverse needs across various industries.

Strengthened Trust and Reliability: The new brand identity, communicates strength and reliability. This reassures customers of TEC’s robustness and its position as a dependable partner in the market.

Future-Focused Approach: TEC’s new identity reflects a future-focused mindset. Customers can be confident that they are working with a company that’s not just responding to current market trends but is actively anticipating and shaping future developments in the industry.

Sustainability: The new brand identity also reflects TEC’s commitment to sustainable practices and responsible business. Customers can take pride in partnering with a company that values environmental and ethical business practices.

Conclusion:

Colour plays a crucial role in any brand identity. The choice of red and black in the logo speaks volumes about the company’s ethos. Red, a colour often associated with energy and passion, represents TEC’s dedication to delivering high-quality and cutting-edge solutions. Black, symbolising strength and sophistication, underscores the company’s robustness and our position as a reliable and experienced player in the market.

The new name encapsulates TEC’s aim to be synonymous with excellence in fluid transfer solutions across a variety of industries, not just confined to the industrial sector.